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The Face of CARE
For more than half a century, we have been a trusted ally of individuals,
communities and nations around the world in the fight against poverty
and suffering.
As times have changed, so have our many programs. The "new
image of CARE" was introduced too.
Our new brand mark is an extension of our identity
program, helping us uniquely distinguish ourselves through imagery
that is organic, timeless and universal.
The core design element - " the community of hands," which
will be used in all logo applications - symbolizes our humanism
and evokes the concepts of self - expression and industriousness.
The circular shape suggests the holistic and collaborative nature
of CARE's work and our global scope, as well as unity and diversity.
The new, Lower, case logo type portrays CARE as an accessible and
straightforward organization.
The earth - toned color palette conveys warmth, optimism and a grounded
sensibility. As a whole, these combined elements visually illustrate
the spirit of working together, and the power of what's possible
when people unite around a common goal. |
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